Amita Lee
Graphic Designer with experience in technical to conceptual design with vast expertise and a proven ability to tackle technical and creative difficulties from concept to completion.
I find inspirations in everyday things, from coffee steam, to the sunlight casting through my window. From my toes feeling cold under the blanket, to feeling the warmth of the sun on my skin. From the shocked feeling I get from hearing my alarm clock in the morning, to stretching while yawning at night. What words can’t describe; I want to create. I want to show the dimension of consciousness far deeper than thought. How stillness is the only thing in this world that has no form, and how boredom is simply a conditioned energy movement within you. I want to become the master of my own creation and express emotions and thoughts through my work. And hopefully, it’ll resonate with someone or anyone.
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04 YOGANANDA
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MAY 2022
Paramahansa Yogananda was an Indian Hindu monk, yogi, and guru who travel and moved to America in the 20s and was once on FBI watchlist due to how influential he is in the West.
I purposely didn’t watch any movies or documentaries of him so I could develop my own scopes and angles going in. I took a series of persona photos to study lighting, color, and genre before I start making videos.
Watch a set of three short persona video study here ︎︎︎ 1 , 2 , 3
I color manipulated each video so it gives off a strong warm orange tone just like the clothing Yogananda would wear, and scouted actual recording of his speech to pair it with my visuals. These are designed to be lifestyle motivational videos and I tried really hard to steer away from being too cliche.
This is what I envisioned Yogananda’s movie opening sequence would look like. My genre is “foreigners moving to Los Angeles, grasping and making sense of the new world”.
I specifically challenged myself to make it timeless so nothing in the video should indicated what year or era this is, and I experimented with adding abstract visuals to help communicate senses a foreigner might experience aside from what they see.
I purposely didn’t watch any movies or documentaries of him so I could develop my own scopes and angles going in. I took a series of persona photos to study lighting, color, and genre before I start making videos.
Watch a set of three short persona video study here ︎︎︎ 1 , 2 , 3
I color manipulated each video so it gives off a strong warm orange tone just like the clothing Yogananda would wear, and scouted actual recording of his speech to pair it with my visuals. These are designed to be lifestyle motivational videos and I tried really hard to steer away from being too cliche.
This is what I envisioned Yogananda’s movie opening sequence would look like. My genre is “foreigners moving to Los Angeles, grasping and making sense of the new world”.
I specifically challenged myself to make it timeless so nothing in the video should indicated what year or era this is, and I experimented with adding abstract visuals to help communicate senses a foreigner might experience aside from what they see.