Amita Lee
Graphic Designer with experience in technical to conceptual design with vast expertise and a proven ability to tackle technical and creative difficulties from concept to completion.
I find inspirations in everyday things, from coffee steam, to the sunlight casting through my window. From my toes feeling cold under the blanket, to feeling the warmth of the sun on my skin. From the shocked feeling I get from hearing my alarm clock in the morning, to stretching while yawning at night. What words can’t describe; I want to create. I want to show the dimension of consciousness far deeper than thought. How stillness is the only thing in this world that has no form, and how boredom is simply a conditioned energy movement within you. I want to become the master of my own creation and express emotions and thoughts through my work. And hopefully, it’ll resonate with someone or anyone.
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01 BOUNDARY
DOC 234—34/2
JUL 2022
This set of 24 x 36 in poster is about boundary and my ever evolving personal relationship with having a boundary. Whether mentally, physically, emotionally, and or spiritually.
I see having personal boundary like an onion sliced in half where the layers are visible to yourself. Where as connection between people like a rubber band, it could stretch right to the point where it snaps or relaxed with no tension at all.
I worked backwards on these two posters where you can see on the right side, it gives the feeling of harmony like planets orbiting and functioning just like it’s supposed to. And I had a deep reflection, looking back where I was before establishing my own relationship with boundary on the left. Feeling stuck, drained, caged, and suffocated.
I see having personal boundary like an onion sliced in half where the layers are visible to yourself. Where as connection between people like a rubber band, it could stretch right to the point where it snaps or relaxed with no tension at all.
I worked backwards on these two posters where you can see on the right side, it gives the feeling of harmony like planets orbiting and functioning just like it’s supposed to. And I had a deep reflection, looking back where I was before establishing my own relationship with boundary on the left. Feeling stuck, drained, caged, and suffocated.
02 PERIOD SHAMING
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NOV 2022
This set of 16 x 24 in poster is about period shame for young girls and adult women alike in Taiwan to help unlearn negative connotation associated with mentstruation and bring light to this often unspoken issue.
Taiwan has a cultural attitude that requires girls and women to maintain secrecy and silence regarding menstruation, which contributes to the production and maintenance of menstrual shame.
Breaking the taboos against talking about menstruation may be viewed as a form of resistance. Talking about the symptoms, discomfort, and moodiness associated with the menstrual cycle may represent attempts to use connection and community created through communication to resist the culturally imposed directives for secrecy and silence regarding menstruation.
Taiwan has a cultural attitude that requires girls and women to maintain secrecy and silence regarding menstruation, which contributes to the production and maintenance of menstrual shame.
Breaking the taboos against talking about menstruation may be viewed as a form of resistance. Talking about the symptoms, discomfort, and moodiness associated with the menstrual cycle may represent attempts to use connection and community created through communication to resist the culturally imposed directives for secrecy and silence regarding menstruation.
03 OTIS MFA GD ART BOOK FAIR
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JUN 2022
The Otis MFA GD Art Book Fair at Otis College of Art and Design is an annual event celebrating artists’ books, zines, multiples, experimental printed matter, and more. The event is organized by Otis faculty and students in the MFA Graphic Design program.
By creating a public-facing arena for exhibits, interactions, and sales, the Otis MFA GD Art Book Fair seeks to inspire conversations around cultural publishing, graphic design, art, and culture in Los Angeles, Southern California, and beyond. The 2022 edition of the art book fair is occurring after a two-year hiatus and welcomes the public back to Otis’s main campus on Lincoln Boulevard.
I was a part of 8 members on the bookfair team, designing identity, guidelines, artifacts, signage, wayfinding, and vendor welcome packet. I was in charge of identiy guidelines, zines, instagram filters, and assited with gifs and painting the Otis freedom wall.
By creating a public-facing arena for exhibits, interactions, and sales, the Otis MFA GD Art Book Fair seeks to inspire conversations around cultural publishing, graphic design, art, and culture in Los Angeles, Southern California, and beyond. The 2022 edition of the art book fair is occurring after a two-year hiatus and welcomes the public back to Otis’s main campus on Lincoln Boulevard.
I was a part of 8 members on the bookfair team, designing identity, guidelines, artifacts, signage, wayfinding, and vendor welcome packet. I was in charge of identiy guidelines, zines, instagram filters, and assited with gifs and painting the Otis freedom wall.
04 YOGANANDA
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MAY 2022
Paramahansa Yogananda was an Indian Hindu monk, yogi, and guru who travel and moved to America in the 20s and was once on FBI watchlist due to how influential he is in the West.
I purposely didn’t watch any movies or documentaries of him so I could develop my own scopes and angles going in. I took a series of persona photos to study lighting, color, and genre before I start making videos.
Watch a set of three short persona video study here ︎︎︎ 1 , 2 , 3
I color manipulated each video so it gives off a strong warm orange tone just like the clothing Yogananda would wear, and scouted actual recording of his speech to pair it with my visuals. These are designed to be lifestyle motivational videos and I tried really hard to steer away from being too cliche.
This is what I envisioned Yogananda’s movie opening sequence would look like. My genre is “foreigners moving to Los Angeles, grasping and making sense of the new world”.
I specifically challenged myself to make it timeless so nothing in the video should indicated what year or era this is, and I experimented with adding abstract visuals to help communicate senses a foreigner might experience aside from what they see.
I purposely didn’t watch any movies or documentaries of him so I could develop my own scopes and angles going in. I took a series of persona photos to study lighting, color, and genre before I start making videos.
Watch a set of three short persona video study here ︎︎︎ 1 , 2 , 3
I color manipulated each video so it gives off a strong warm orange tone just like the clothing Yogananda would wear, and scouted actual recording of his speech to pair it with my visuals. These are designed to be lifestyle motivational videos and I tried really hard to steer away from being too cliche.
This is what I envisioned Yogananda’s movie opening sequence would look like. My genre is “foreigners moving to Los Angeles, grasping and making sense of the new world”.
I specifically challenged myself to make it timeless so nothing in the video should indicated what year or era this is, and I experimented with adding abstract visuals to help communicate senses a foreigner might experience aside from what they see.